Newly recognized Atlanta based phenomenon, Rich The Kid, has just dropped perfected visuals for a track titled "New Freezer" with the almighty Kendrick Lamar. As it seems new artists are emerging by the day, Rich The Kid, is most certainly making an impact in the game with lyrical skill and launching Rich Forever Music, who is responsible for signing artists like Famous Dex and Jay Critch.
Directed by Dave Free of The Little Homies and Jack Begert of TDE and AJR Films, "New Freezer" successfully provides a fast paced / community driven music video that features extremely rare Kendrick Lamar visuals that are hard to come by.
Stay in tune with everything Rich The Kid related and keep your eyes out for what's to come of this young gun, as Kendrick plans to embark on his European DAMN. Tour in February with James Blake. For the time being, enjoy "New Freezer" below and start bumping this in your car immediately.
Make sure you to catch Rich The Kid perform live at the anticipated inaugural Trap Circus Wednesday November 22nd at the RC Cola Plant in Wynwood Miami, Florida! VIP and General Admission Packages are available for purchase HERE!